大象世界

DXVISION LED Display Enters into Southern TV Studio

 Mar 27,2012

March 23, 2012, DXVISION LED display offically appeared in the TVS Oriental Shopping programes like “bright digital star”.
TVS Oriental Shopping (Southern Home Shopping Channel) is a high-end fashion shopping class television channel which is built by Southern Media Group for the concept of “my better life” together with Shanghai Dragon TV. It was formally launched in October 2011 rapidly becoming one of the most influential  airdepartment store business in southern China.

Mr. Yang Chen, program director said, TVS Oriental Shopping faces high-end shopping groups, and it has strictest standards in stage design, packaging and design to help the consumers have a more intuitive and more real experience when they are watching the programs.

The period of both sides cooperation is one year. Prior to December 30, 2011, DXVISION and TVS Oriental Shopping has been the first intimate contact, and refreshed the channel’s sales record in that evening’s live broadcast.

The first phase program is still recording “bright digital star”, and in this situation, LED display has assumed the important task of creating sparkling visual experience. DXVISION has provided the TX series HD LED display pixel 4mm disigned for Radio and TV application. The HD LED display not only has higher resolution rate and DXVISION LED display with intact 16-bit gray scale presents more exquisite, richer and better picture of layering image which truly meets the broadcast-level requirement

TVS Oriental Shopping mainly is live broadcasts so there is an extremely strict professional requirement for the safety of the LED display while broadcasting. DXVISION technical director Mr. Li Huihu introduced, DXVISION’s unique distributed grid infrastructure is quite different from That of traditional LED display series structure, and there are four lines between any LED modules, as long as one is unimpeded, the LED display can work properly making the reliability improve ten times more, and therefore the probability of failure of the screen during live broadcasting is almost zero.

In addition, in order to further improve the reliability of screen in the live broadcast, DXVISION has provide TVS Oriental Shopping with double signal redundancy solution that transmission signal to LED display is double hot backup, any part of the signal line failure will immediately seamlessly switch to another line which will not affect the LED screen’s proper performance.
DXVISION director of domestic sales, Mr. Mo Kun Peng said, although there are numbers of LED display manufactures, LED screens meeting the big television studio screen’s professional requirements in the color temperature calibration, minimizing frame delay, and redundant inputs as well as higher color processing capability are rare in the market. With its own advantages in core technology and R&D capabilities, according to special requirements of Radio and TV industry, DXVISION TX series LED displays are tailored specially for Radio and TV application to fill this market gap. “The TX-P4 LED display in the TVS Oriental Shopping application further strengthens the determination and confidence of DXVISION to the professional market.”